Why? Well, sending direct mail to prospects is a bit like raising children. The first time you

tell them to do something, they most likely need to be told again. So in order to get your customers and prospects to do what you want them to do, you must incorporate repetition into your campaigns.

There are a very few instances that sending a single postcard one time would be appropriate and that’s when there is a sale event or a grand opening.

In Seth Godin’s book, Permission Marketing, he uses an analogy of seeds and water to demonstrate the importance of frequency in your promotional campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?

Since our minimum mailings are low, you can do just that, send few postcards out, but with increased frequency.

Of course, we still get, “I’ve tried direct mail postcards and they didn’t work for me”. How many times did you try them? What was the image you used? Postcards work on a repetitive process, just like any form of marketing. You see the same commercials played on T.V., same ads in magazines, newspapers, don't you? This is no different.

Effective Direct Mail

To acquire new leads or just to keep in touch, use direct mail to put your message directly in the hands of your target audience. We make it easy by providing you accurate mailing lists, high-quality printing and postage — all at a competitive, no-hassle price.

Or, upload your own list, because you can’t forget to keep your name in front of both your current and past customers.

• We will maximize deliverability of your mail pieces using advanced tools offered by the U.S. Postal Service (USPS), including CASS™, DPV® and NCOA^Link®.
• Your direct mail campaigns will go out within 48 hours of hitting production.
• We will test print every order. Meaning we will print 1 postcard from an order to make sure everything is correct based on what was submitted, and then proceed to print the entire job.
• The best thing to use is postcards…no envelope to open!
• When you send something in the mail, there’s an opportunity for shelf life which radio and TV can’t offer.
• Let us customize and automate your annual marketing initiatives and help you reach your goals.

Variable Data Printing

• Customize Every Single Postcard with Variable Data Printing!
  
• This is true one-to-one marketing. What’s in a name? Audiences simply respond better when addressed by name.
• By using variable data, your prospects and customers feel valued when they believe your advertising and marketing is customized for just for them.
• Research shows personal messages increase response rates by up to 36% and shorten response times by up to 34%.
• Quite simply, personalization works!
• It’s not just the first name that can be customized which saves you money. You design one postcard that allows for variable text such as the type of policy you just wrote, type of job you just did, and many more…

Check out our specialzied neighborhood direct mail programs!  Click Here

Want to buy a targated mailing list, or already have one?  Click Here

Bottom line - variable print technology puts the power in your hands to speak to your marketplace one customer at a time.