eMarketing
Emails by Zip Code
More and more of your prospects are using the internet to save time, save money and become more efficient in their day to day lives.
How are we different?
We actually get the emails delivered to the consumers INBOX. We have less than .25% opt-out of our database and our optin database exceeds 125 million. What we do is target all consumers by zip code in a 5, 10 or 15 mile radius of your business, or event.
1. Local Targeting - campaigns are locally segmented and relevant to each community.
2. Interactive - consumers can click directly to your website from email advertisements.
3. Trackable - you will receive real time reporting showing how many people opened your advertisement, and those that then go to your website.
4. No Contracts or Minimum - there is no long term commitment or minimum spend required. The only stipulation is that you send to the samelist twice in 1 month (preferably 2-3 weeks apart).
"Good email might cost a little more, but bad email costs a fortune"
The compliance department makes sure that the data of U.S. consumers that we have on file, have requested to receive offers, specials and information from local business. Each consumer record contains the email address, physical address, consumer name, and date and time stamp when the consumer opted into the database.
What’s the next step?
We will design an email template and subject line to fit your needs and the needs of your prospects. The subject line is the equivalent of outdoor advertising - it is branding. Whether the consumer opens the advertisement or deletes it they first need to read the subject line. Therefore, we counsel our customers to include the name of their business and city/location in the subject line, thereby receiving a valuable impression for each email sent.
We will then use the zip codes you provide and will send out a response driven HTML email campaign, an effective subject line, and that’s it…you’re done…pretty easy! We will provide you with your tracking report, and you just handle the new business that comes your way!
Combine Direct Mail and the Internet with pURL's
Reach your fringe customers and prospects
Take full advantage of our variable data and print-on-demand capabilities and combine it with internet PURL (personalized URL) technology. The result is a personalized direct mail solution that not only engages ready buyers to call but also engages fringe customers and prospects and drives them to an individualized web page. Those “fringe” customers may not be ready to pick up the phone, but they will certainly check out a special offer which drives them to your website.
You can include surveys to qualify your prospects and have promotional information or offerings sent immediately on your behalf.
Tracking & Reporting Options
We will provide you with data and various reports that will reveal who responded to the campaign, when they visited their URL, what items they clicked on and, of course, the data they provided through any forms or surveys you've included.
So what’s the goal when using a pURL?
The goal is to track and quantify your direct mail piece. Gather critical information from your potential clients by presenting them with customized variable data personal URLs tailored to them. Our pricing is based on blocks of pURL's. You only pay for what you need. There are no monthly fees or subscriptions for our pURL services.
Campaign Choices
Mailing List Campaigns
Mailing list campaigns will be personalized down to the recipient and will contain the recipients first and last name within the pURL
Non Mailing List Campaigns
Non mailing list campaigns will be only be defined by a campaign name. These would be used in campaigns such as print ads (other than direct mail), radio, TV, etc. where you are marketing to a broader audience. You can even include them on a register receipt, menu, T Shirt, invoice, estimate, etc…
CALL US NOW TO GET STARTED!
888-829-2249
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We can’t say it enough, repetition, repetition, repetition.
Why? Well, sending direct mail to prospects is a bit like raising children. The first time you
tell them to do something, they most likely need to be told again. So in order to get your customers and prospects to do what you want them to do, you must incorporate repetition into your campaigns.
There are a very few instances that sending a single postcard one time would be appropriate and that’s when there is a sale event or a grand opening.
In Seth Godin’s book, Permission Marketing, he uses an analogy of seeds and water to demonstrate the importance of frequency in your promotional campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?
Since our minimum mailings are low, you can do just that, send few postcards out, but with increased frequency.
Of course, we still get, “I’ve tried direct mail postcards and they didn’t work for me”. How many times did you try them? What was the image you used? Postcards work on a repetitive process, just like any form of marketing. You see the same commercials played on T.V., same ads in magazines, newspapers, don't you? This is no different.
Effective Direct Mail
To acquire new leads or just to keep in touch, use direct mail to put your message directly in the hands of your target audience. We make it easy by providing you accurate mailing lists, high-quality printing and postage — all at a competitive, no-hassle price.
Or, upload your own list, because you can’t forget to keep your name in front of both your current and past customers.
- We will maximize deliverability of your mail pieces using advanced tools offered by the U.S. Postal Service (USPS), including CASS™, DPV® and NCOALink®.
- Your direct mail campaigns will go out within 48 hours of hitting production.
- We will test print every order. Meaning we will print 1 postcard from an order to make sure everything is correct based on what was submitted, and then proceed to print the entire job.
- The best thing to use is postcards…no envelope to open!
- When you send something in the mail, there’s an opportunity for shelf life which radio and TV can’t offer.
- Let us customize and automate your annual marketing initiatives and help you reach your goals.
Variable Data Printing
- Customize Every Single Postcard with Variable Data Printing!
- This is true one-to-one marketing. What’s in a name? Audiences simply respond better when addressed by name.
- By using variable data, your prospects and customers feel valued when they believe your advertising and marketing is customized for just for them.
- Research shows personal messages increase response rates by up to 36% and shorten response times by up to 34%.
- Quite simply, personalization works!
- It’s not just the first name that can be customized which saves you money. You design one postcard that allows for variable text such as the type of policy you just wrote, type of job you just did, and many more…
Check out our specialzied neighborhood direct mail programs! Click Here
Want to buy a targated mailing list, or already have one? Click Here
Bottom line - variable print technology puts the power in your hands to speak to your marketplace one customer at a time.
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Postcards
No envelopes to open!
To acquire new leads or just to keep in touch, postcards put your message directly in the hands of your target audience. We make it easy by providing you accurate mailing lists, high-quality printing and postage — all at a competitive, no-hassle price.
Or, upload your own list, because you can’t forget to keep your name in front of both your current and past customers.
Use your own postcard design or have us design one. Let us customize and automate your annual marketing initiatives and help you reach your goals.
Want us to mail your postcards?
Check out our specialzied neighborhood direct mail programs! Click Here
Want to buy a targated mailing list, or already have one? Click Here
Want postcards printed and shipped to your door?
Click here for pricing
Business Identity
- Business cards, letterhead, envelopes
- You don’t get a second chance to make a first impression. I know, it’s a bit overused, but so very true.
- Properly designed business cards, letterhead and envelopes are your first step to developing a consistent brand in the marketplace.
Click here for pricing
Door Hangers
- Hit the streets and let your local audience know that you're in their neighborhood. Our creative and durable door hangers get attention.
- And you can still incorporate personalization. Do you want to target a specific neighborhood, or do your customers live in an area that you want to do more business in? Just ask your customer if it would be okay to use their name on your door hanger. It’s a built in referral machine!
Door Hangers with RIP Business Cards
Rip Business Cards are a great way to advertise your business while leaving your prospect with a business card to keep!
Rip cards business cards are perforated for easy removal.
Click here for pricing
Flyers / Sell Sheets
Flyers are a great tool for promoting an open house, a new product, service, special promotion or event.
Flyers with RIP Business Cards
Rip Business Cards are a great way to advertise your business while leaving your prospect with a business card to keep!
Rip cards business cards are perforated for easy removal.
Click here for pricing
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Radius Mailings
Our "trigger" campaigns will put you in front of the prospect when they are most likely to buy; it's all about timing. And these simple, cost effective programs let you mail your personalized message and offering to a targeted audience surrounding any address. Choose from these four audiences you wish to target, provide an address and specify the maximum numbers of prospects you want to reach any you’re done!
There is nothing better thing to do than neighborhood marketing.
- The best part about our program is that it is completely automated; you simply log in, enter a single address, a quantity and you're done…that's it.
- This also provides you with brand consistency, plus we use variable data on each card to speak to the prospect in a personalized fashion thereby increasing response rates.
Radius Site (jobsite)
Work that “word of mouth” machine with neighborhood marketing!
Your best prospects live immediately around your current customers. This simple to execute campaign allow businesses to send targeted mailings and reach only verified homeowners immediately around a current jobsite, or specific address. When you finish a project, wouldn’t it be nice if you could start one next door, or down the street? With the help of Radius Connection, you can!
This is the perfect program for those in home services industries such as HVAC specialists, remodelers, plumbers, landscapers, etc… in addition to realtors and many more.
A unique feature of our system is that it won’t overlap. If you submit 2 addresses for any kind of radius mailings, and the 2 overlap, the first “overlapped” address will be allocated to your 1st campaign, then it is suppressed from your next radius campaign. When this happens the system just moves to the next closest address. This technology allows for no waste of your marketing dollars.
New Neighboring Mailing
As new residents settle into a neighborhood, they are anxious to find local businesses which provide an array of services they will need. We will identify both homeowners and renters and create a custom campaign that is focused on the services you can provide to this profitable, new prospect segment. This is a perfect program for restaurants, doctors, dentists, retail stores and many others that pull in consumers within a specified radius of their business.
Birthday Mailing
As a business owner, you already know that the biggest challenge you face is getting first time customers in the door and forging a relationship with them.
So recognize prospects on their birthday. Our automated system will identify your prospect’s month and year of their birthday. Using a single address, we will send these birthday postcards in a radius around your location. Mailing can be segmented by age and sex upon request. Our birthday marketing programs makes it easy and affordable to drive new customers to your business. Special offers and invitations drive new clients to your door for special celebrations and events; your service keeps them coming back!
Business To Business Radius Mailing
Get a competitive edge by reaching potential customers at work! While most of your competitors send direct mail marketing to consumers' homes, your marketing message can be delivered straight to their office! As busy consumers run errands and stop to eat on lunch breaks and after work, receiving your marketing message before they leave the office can be the key to this lucrative marketplace.
Companies love to receive your special offer for their employees. With Radius Connection, it’s simple to implement a business to business radius direct mail marketing program. You simply offer them an incentive (like a free lunch or service discount) and we take care of the rest!
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Our Design Services
Think of us as your personal graphic design team.
Simplicity is the Key to Success. First we help identify those benefits that distinguish you as a business. Then we add imagery that engages the audience. Finally we combine it with your compelling offer and call to action. We help bring your creative vision to life and make it easy to deliver a custom piece into the hands of your prospects and clients. With a professionally designed piece, you will stand out in the crowd!
We can design from scratch or refine an existing design you have in mind. You'll work directly with a graphic design specialist which includes:
- Reviewing critical elements with our designer such as the target groups you want to hit, your products, why your current customers buy from you. Etc…
- Options for variable data that personalizes each piece
- Use of best practices to develop an offer and effective copy
- Up to 2 standard images
- Fast, 3 to 5 business day turnaround
- Your design is not finished until you’re happy!
Want to submit completed files?
Design specs for printed and shipped products – Click Here
Design specs for direct mail products - Click Here
Design Services Pricing by Product
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Custom Mailing Lists
Radius Connection is your source for custom consumer and business listings. We can obtain a mailing list for your specified demographic profile or business profile and desired geography (state, zip code or metropolitan area). Most importantly, we update our lists every 30 days.
Target your perfect customer
Maximize your ability to gain new market share by identifying your perfect customer segment for your campaigns. We help you to define your target customer demographics, and geographics, research available lists and provide you with detailed counts of customers that fit your campaign and budget.
And by using our customer profiling product to key in on what your customers "look like", we can actually purchase a list of prospects with the same demographic makeup as your current client base.
Our lists are complied by Acxiom through public and self-reported data.
Geographic Selects - Targeted mailing lists are proven to increase response rates. You may define your direct mailing list by state, county, city, zip codes, and even by radius.
Demographic Selects - Who are your best customers? A direct mailing list performs better when you target your prospects based off of the demographics of your current customers. Our mailing list service allows you to define your mailing list with several selects, such as:
Adult Age
Dwelling Type
Estimated Income
Gender
Homeowner / Renter
Home Market Value
Length of Residence
Many, many more…
Upload your customer list
Now is the time to target your customers with a marketing campaign that reminds them that you want their business. In this economy, businesses are disappearing at an alarming rate. Make sure that your customers know you are still out there working hard for them!
It’s perfect for loyalty campaigns or up sell or cross sell opportunities in addition to special occasions such as holidays or special events centered around your business.
Custom Business-to-business mailing lists
There are several factors that can affect the success of your business to business direct mail campaign. Targeted marketing efforts get you the best response rates. The only problem is that businesses are constantly opening, closing, relocating, and turning over staff, so those targets are always moving. Poor quality lists that are inaccurate or contain out-of-date information will lead to misdirected mail – and a missed target – resulting in a lower response rate.
Radius Connection can provide you with the most recent, accurate, and comprehensive data for your campaign.
Here are some of the targets you can select:
SIC Code/Description
Contact name
Legal Status
Location Type
Owns / Rents
Number of Employees
Sales Volume
Public / Private Indicator
Small Business
Many, many more…
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